Upcycle says ‘I will’ to new market

Castle Vale TRA’s new furniture recycling social enterprise, Upcycle Birmingham, is going from strength to strength.

Not only have donations of furniture for refurbishment and sale been far greater than expected, so have sales. In fact, growth has been so rapid that the business has recently taken more space on the OYO Business Park having already outgrown its initial showroom and workspace.

And now Upcycle has found a burgeoning new market in the unlikeliest of places: weddings.

Approached initially by the Midlands Events Company, event management specialists based in the Custard Factory in Digbeth, Upcycle provided a number of pieces that were urgently needed for wedding parties that Midlands Events was organising. Owner Katie Russell was “amazed and delighted” with the results. “Upcycle become my favourite place to mooch and my brides are delighted,” she says.

With the wedding season well and truly underway, Upcycle is finding that demand for bespoke vintage and shabby-chic decorative pieces is soaring.

Manager Judy Tullett says, “The wedding market has certainly taken us to the next level, enabling us to grow much more quickly than we anticipated and move to bigger premises, but everything we do is still about supporting local people into employment and training and all the donations we receive and all of the sales we make are used to that end.”

To donate or find out more go to Upcycle Birmingham or send mail to Judy Tullett or call 0121 747 5932.

Upcycle says "I will" to the bridal market - a recent vintage centrepiece

Upcycle says “I will” to the bridal market – a recent vintage centrepiece


“Upcycle has become my favourite place to mooch and my brides are delighted” Katie Russell, owner, Midlands Events Company

Upcycle launch

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Birmingham UK. Freelance research, evaluation and policy consultant specialising in social enterprise and the third sector. I maintain the BSSEC blog and website

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