There’s A Better Way — new campaign promotes giving and joined-up action on homelessness and rough sleeping
14th September 2021
Birmingham City Council has just announced the launch of the There’s a Better Way campaign (Birmingham City Council blog and news), a new initiative to encourage people to donate to Change into Action, a charity supporting the region’s homelessness and street outreach charities.
The campaign wants to see people donating through Change into Action rather than giving loose change to people who are begging in the street or at roadside junctions and busy main roads. Over the past eighteen months COVID has reduced city centre footfall, emptied offices and shops and accelerated the shift to cashless payment. There can be few who have not witnessed the way that this has driven many to increasingly dangerous forms of begging.
Change into Action is a partnership between Birmingham City Council, the Mayor of the West Midlands and the West Midlands Combined Authority and covers the local authority areas of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton.
By bringing together a platform for donations, multi-disciplinary teams and other existing provision such as the StreetLink portal for notifying outreach services of at-risk homeless people and rough sleepers, this new campaign seems to offer a genuinely significant advance in enabling agencies and individuals to work together to take action on homelessness. Please help promote it.
There have already been donations totalling almost £95,000 to Change into Action and everything raised supports the work of front-line homelessness charities in the region. Donations are processed through JustGiving and held by BVSC prior to being allocated according to individual need.