Social media management skills can help social enterprises boost their profile and win business

Digbeth-based social enterprise, Citizen Enterprises CIC plans to boost social enterprises’ online profiles with the launch of a dedicated Social Media Management Service, SMMS.  Believed to be the first of its kind, the new service is designed to simplify the use of online social media marketing tools such as LinkedIn, Twitter and Facebook.

Chief exec of Citizen Enterprises Martin Hogg believes that social media, when used well, offers an excellent, low cost, way for social enterprises to raise awareness of what they do and attract interest from potential customers who are otherwise hard to reach. Martin has used social networking very effectively for a number of his own social enterprises over the past five years – and learnt from the mistakes, he says.

Social enterprises that sign up for the new service will be allocated a social media manager and receive a consultation and a tailored social media strategy.  This will be based around a quantity of monthly credits which can be used in a variety of ways – from Tweets and Facebook updates to blog posts and YouTube videos.  The standard package will include a Facebook page, LinkedIn profile, Twitter page, YouTube channel and regular activity reports. Other services such as Digg and StumbleUpon can be added.  Alternatively, organisations can opt for training in how to do it all for themselves.

The internet is like a vast ocean in which you find all types of social media, websites and widgets,says Martin.  It’s so huge that many people are still sitting at the water’s edge spectating instead of jumping in and enjoying swimming around.  Using social media can be a great way to increase visibility, improve website rankings and attract customers.  You might even net some new suppliers, partners and employees as well.

For more information contact Citizen Enterprises CIC on 0800 0217613 or visit  social media marketing made easy.


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