nfpSynergy publishes new guide for non-profits on using mobiles and apps

nfpSynergy, the research consultancy specialising in charities and the not-for-personal-profit sector, has just published Sending Out an SMS, the new second edition of its guide to helping non-profits make the most of mobile communications and smartphone apps for PR, communication and fund-raising. You can download it  here.

Manuel Castells has called mobile phones the “fastest diffusing communication technology in history” and recent research has revealed that in the US over half of 25-29 year-olds live in households with mobile phones but no landline connection. nfp’s guide aims to help social entrepreneurs understand and make use of these trends.



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