Catching up with an unread Guardian (1st June), I came across this story (also covered in Wales Online). The small (400 people) village of Myddfai in Carmarthenshire, south-west Wales, has secured £400,000 from the BIG Lottery to establish a co-operative centre for herbal products and remedies. By specialising in niche herbal products, many grown locally, the village hopes to use a co-op model to help reverse its decline in much the same way that Hay-on-Wye has used books to rebrand itself as a literary centre.
During the medieval period Myddfai was famous throughout Europe for its local physicians who grew and administered herbal remedies. In recent years, local farmers have turned to herb-growing to help keep their farms going.
I wonder whether Myddfai might be looking for social enterprise distributors/retailers to sell their products in central England? It would be a great addition to someone’s business, and a great example of sector inter-trading. If I can find out anything further in the way of contact details I’ll post them here.
Photo: Myddfai, Penlantelych Farm, Sheep farmer now growing herbs. Courtesy photolibrarywales, used with permission.