Fifteen Cornwall

There was a really interesting article in yesterday’s Guardian about Jamie Oliver’s Fifteen restaurant in Cornwall. Read it here.

What I really enjoyed about this article was that it wasn’t just PR fluff — it looked at some of the facts and figures behind Fifteen, including finances, and was very frank about what has worked well — and what less well — in the evolution of the restaurant’s operating model.

But perhaps best of all, some of the key messages in the article were extremely helpful in explaining social enterprise. Like this:

What makes the project work, they say here, is that original social enterprise model: without the apprenticeship programme, Fifteen would be just another high-end restaurant; without the high-end restaurant, the foundation would be just another youth training centre, divorced from commercial reality.

Well worth a look — you might get some ideas for your own messages and marketing.

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