Further to yesterday’s post about iSE’s Responding to Change conference…
Confused about branding? Think that ‘brand management’ is something faintly slimy that belongs only in the big, bad corporate world? Ever wondered what factors go to make up a ‘brand’ — and whether you have one? And if you do, what customers and stakeholders think of it?
Well, Ranjit Bansal at Dynamic Marketing has kindly written up a wonderfully useful — and useable — summary of the masterclass on brand management that she delivered at the conference.
Read Ranjit’s masterclass summary and be enlightened!