Thanks to Mark Ellerby who tweeted this (or something: anyhow, he uses social media successfully)…
Interesting research just published by O2 indicates that social enterprises are far in advance of conventional SMEs in their adoption of social media as a key part of marketing, PR and profile-raising. The report says:
…social enterprises are way ahead of more traditional small and medium enterprises in embracing social media. Two thirds (67 per cent) of social enterprises use social media in the day-to-day running of their operations, compared to one in 10 traditional small businesses… Nearly two thirds (64 per cent) of those questioned believe social media use will boost their sales by 15 per cent in the coming 12 to 18 months.
Anecdotally, this is certainly something we have noticed amongst SEs in Brum. In fact, social media seems to be driving a major shift in SEs’ marketing habits. Five or six years ago, marketing was massively under-utilised in the sector. Many SEs seemed to feel that what they did was so self-evidently good that there was little if any need to market it. This is changing. Economic pressures and the need to find new customers are of course playing a huge part, but it is significant that many SEs are turning to low-cost, self-generated solutions like social media in the quest for business prospects.