Patients are the stars

John Taylor Hospice, the first social enterprise hospice in the UK, is launching a promotional campaign in which patients, carers and staff are the stars.

Under the slogan, “We believe end of life isn’t the end of living,” the hospice is using advertising on buses, bus shelters and taxis across Birmingham to raise awareness of hospice care.

The posters feature photos of day hospice visitors, their families and staff taking part in activities at John Taylor. “There’s something really special about seeing the people we care for so directly involved in sharing our story because we can have no better ambassadors than the people who have experienced our care,” says JTH’s Diane Parkes, who leads the hospice’s media team.

L-to-R: Complementary therapist Jo Dorling, Cat Mackrill and her partner Sue Sherriff

L-to-R: Complementary therapist Jo Dorling, Cat Mackrill and her partner Sue Sherriff

Cat Mackrell (pictured), one of the first patients to feature on the posters, says, “I could never say no to anything that helps to promote John Taylor Hospice – they’ve been brilliant to me and I’d shout it from the rooftops if I could get up there.”

If you see one of the adverts you can send a picture to your social media accounts and be entered for a prize draw — more information here.

The campaign follows on from the recent Love Your Local Hospice initiative, a collaboration of 16 hospices across the region which divided the cost of a television advert to promote hospice care.

Birmingham UK. Freelance research, evaluation and policy consultant specialising in social enterprise and the third sector. I maintain the BSSEC blog and website

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