Loaf — a new social enterprise in Brum

Loaf is a new social enterprise in Birmingham — and appropriately enough is the brainchild of…Tom Baker (no, you couldn’t make it up), NHS dietician, cook, baker, advocate of real food, artisan produce, local produce etc.

As well as knowing how to build and fire a traditional wood-burning oven in which he bakes traditional sourdough breads, Tom also clearly knows how to use the media — Loaf is all over the Birmingham Post.

Paul Hanna is going to an event at Loaf HQ next week so we’ll get him to blog more for us.

You can read more about Loaf’s services here.

  1. Paul Hanna Reply

    “Tom Baker (no, you couldn’t make it up), NHS dietician, cook, baker, advocate of real food, artisan produce, local produce etc” … and of course ex Dr Who!

    • Alun Severn Reply

      Yes, I missed out the Dr Who bit because I wasn’t entirely sure that that Baker was a Tom…if you see what I mean.

  2. Paul Hanna Reply

    Green Drinks event @ Locanta (Ludgate Hill) 3 November 2009

    Tom Baker spoke tonight at the inaugural Green Drinks event. A few words on that first. Green Drinks is what is says – a chance for a fairly diverse collection of people involved in work on environmental issues to get together over drinks and food and network as well as hearing from someone on a particular topic. Lots of beards, but an interesting bunch. The group has been pulled together by Malcolm Currie and more info can be found at http://www.greendrinks.org/index.php?city=Birmingham&country=UK

    Tom Baker spoke about his passion for “real bread”. We don’t get this from the supermarkets – their bread is all mass-produced and full of alsorts of additives as well as being responsible for a huge level of CO2 emissions. Tom’s vision is of “community bakers” where local people get together to buy from a baker making real bread from simple ingredients. He cited Oxford and Leeds as places that have gone down this road.

    You have to admire his zeal for the task and his bread really is delicious (we all had some sourdough bread!). His approach will need local communities to buy into it and work together. Loaf offers training in how to make bread and other services. I had a quick word with him and will meet up at some point to understand a bit more about his business model etc. Its a tough task, but I wish him well.

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