Back in January we wrote that John Taylor Hospice, the UK’s only social enterprise hospice, had unveiled its latest three-year strategic plan and that this included a commitment to open its first shop.
Now that shop — the first in the hospice’s 100-year history – has opened at 121 High Street, Erdington, and crowds of shoppers were waiting eagerly on its doorstep for the formal cutting of the ribbon by hospice patient Cat Mackrill and nurse consultant Sarah Bache on Friday 11th May.
Staff, supporters, volunteers, patients and families were joined by local dignitaries including Erdington MP Jack Dromey and Erdington councillor Robert Alden.
After cutting the turquoise ribbon, JTH patient Cat Mackrill, 46, said: “I live in Erdington and I love charity shops so to be asked to open the John Taylor Hospice charity shop is a real honour. The hospice has been such a great help to me. It’s a very special place and the staff, volunteers and other patients have become great friends.” She also thanked shoppers who had crowded outside waiting for the doors to open. “Every pound you spend is helping John Taylor Hospice make every moment matter for people like me,” Cat said.
JTH chief executive Penny Venables said: “We are absolutely delighted to be opening our first shop here on Erdington High Street. IIt was the obvious choice for a hospice which has been in Erdington since 1948. This shop may be our very first but it won’t be the last,” she explained. “It’s part of our strategy to open more shops in and around Birmingham so that we can ensure increased income for the hospice. By raising more money, we will be able to reach more local families who need our expert care at end of life.”
Erdington MP Jack Dromey said: “John Taylor Hospice does such fantastic work and makes such a difference for local families. I’m really pleased that this shop will help it raise money towards that work.” To celebrate the opening, hospice volunteers were out and about in Erdington giving shoppers chocolates which were donated by the Unite branch at Cadbury.
→ More details about the JTH Shop Erdington HERE.