There is a heartfelt article by Kevin Curley (the former chief exec of NAVCA and now a freelance voluntary sector advisor) exhorting the private sector to “raise its game” in how it engages in community action and supports voluntary effort.
There’s also some good debate building too.
While I agree with Kevin to some degree I also think that it is we in the third sector who must also improve the way we package, promote and market support and volunteering opportunities to corporates.
We’re hopeless at anticipating corporates’ requirements and we lack the time and capacity to combine and package volunteer and support opportunities in such a way that they will appeal to the private sector, meet businesses CSR (and other) objectives while also offering tangible outcomes for success, “feel good”, team building and all the other things volunteers (and donors) want to experience.
These are the things we have to get better at. This and thinking and doing differently — we have to get out there more and sell our support opportunities to the private sector!